While working at Pandora, my primary focus was conceptualizing and designing paid media ads, contributing to the growth of Pandora’s Performance Marketing team from the ground up. I was responsible for conducting competitor audits, creating mood boards, brainstorming concepts, and executing designs. I also attended photoshoots and had constant opportunities for innovation. I explored unique layouts, A/B tested thousands of creatives, and found creative ways to customize stock photography. My work involved staying up-to-date with platform best practices and social media trends. Below are examples of paid ads across Snapchat, Instagram, Facebook, Twitter (X), TikTok, and programmatic banners. Mood boards and animations were concepted by me and executed in collaboration with a motion designer.